Tuesday, 2 June 2009
Client meeting
I met with Johanna Butler yesterday and her reaction to the designs was very good. She really liked the white box and the A5 course information booklet. She really liked my designs and happy with the final outcome. she have also asked me if they can upload the ring making process on the website.
Conclusion & Summary of the Project
The stage of concluding my Final Major Project, I must say i have came a cross with many issues and i believe it was a very useful experience for me. There were challenges, but I think I have tried to stand against other handmade jewellery companies in this growing sub-section of the contemporary handmade jewellery field. By having connection with the live client regularly bases and meetings have giving me to taste the real life experience.
I have started looking at different forms of jewellery making techniques, particularly in the area of silver, as I am very keen to explore the areas of silver jewellery. I now have printed Catalog, Booklet, a documentation of ring making process and designed business cards in a beautiful white box. The initial identity needs to be produced, followed by the catalogue and the A5 sized course information of the company. The large volume of work required to promote this contemporary jewellery with curtain style and allow it to grow in its own potential. I have learned how complex to make handmade jewelleries and my documentation shows clear steps of the workshop production.
Me and my client are both happy in this stage and being a Graphic Designer is always responsible for sourcing the right material and organising. I have taken the responsibility for producing the cover illustrations and content in a suitable form of print work. I have ensured the format of the design work. I have created something glamorous with a limited budget and produced a piece of documentary for ring making process which is done using the workshop. By doing hands on experience have lifted my confidence up and in the coming future, it will build a lot more.
I have been working closely with my client Joanna Butler, the designer also makes handmade jewellery and I been in contacts within the graphic design industry people who have happily advised me and gave me feedback, my client is really happy with my final outcome. She have also asked me if they can upload put the ring making process on the website.
I have started looking at different forms of jewellery making techniques, particularly in the area of silver, as I am very keen to explore the areas of silver jewellery. I now have printed Catalog, Booklet, a documentation of ring making process and designed business cards in a beautiful white box. The initial identity needs to be produced, followed by the catalogue and the A5 sized course information of the company. The large volume of work required to promote this contemporary jewellery with curtain style and allow it to grow in its own potential. I have learned how complex to make handmade jewelleries and my documentation shows clear steps of the workshop production.
Me and my client are both happy in this stage and being a Graphic Designer is always responsible for sourcing the right material and organising. I have taken the responsibility for producing the cover illustrations and content in a suitable form of print work. I have ensured the format of the design work. I have created something glamorous with a limited budget and produced a piece of documentary for ring making process which is done using the workshop. By doing hands on experience have lifted my confidence up and in the coming future, it will build a lot more.
I have been working closely with my client Joanna Butler, the designer also makes handmade jewellery and I been in contacts within the graphic design industry people who have happily advised me and gave me feedback, my client is really happy with my final outcome. She have also asked me if they can upload put the ring making process on the website.
Sunday, 24 May 2009
Project Clarification
The design project i have undertaken is for a contemporary jewellery gallery where they are being self employed designers, selling their own work and the other jewelleries are from a range of independent designers. They also undertaken jewellery making classes and it is been popular among with people who are keen to test their creativity and gain a new skills in jewellery making.
i have spoken to my client Joanna Butler & her business partner Adele Tipler and discussed their needs. The only key issue was to keep the designs in a simple form the way the jewellery can speak by them self. Although i have also discussed and clarified the design issue and the nature of my work, and they are happy with what i have been working with. "We are open to you trying anything new that you like in the way it is formatted but on the whole we like simple as the jewellery can speak for itself". (Joanna Butler)
I have then taken the idea on board of doing something natural and purest form can bring the jewelleries in the main line by using the creative design application. I have decided to use the cut-out design elements to create an atmosphere where i choose a theme of the jewellery and place them in that occasion. for example: i have chosen Designer Casey Rogers printed fabric Dog Brooch and i have placed them in wild environment, and they can also belong with the customer needs. also for the strawberries or cherries, the designer Tina Lilienthal have done her creation of strawberries & skulls theme and i have created for them an atmosphere. but also had in mind that to be as simple as possible for them to stand on their own.
I have tried to put my design skills in a relevant way to the commercial jewellery productions will do. By applying graphic design in needs of creative manner, by covering the core fundamentals of Graphic Design using craft-based and digital media techniques.
I am designing Look book style catalogue, along with the jewellery course guide for 09/10. I have also been using the jewellery workshop and have attended jewellery making classes to understand the methods and learn jewellery design techniques working closely with jewellery maker/designer and undermining the needs of my client.
While i have attending the jewellery making classes, i have been documenting the process and procedure, a video clip version can go on their website, as they undertake jewellery making courses.
i have spoken to my client Joanna Butler & her business partner Adele Tipler and discussed their needs. The only key issue was to keep the designs in a simple form the way the jewellery can speak by them self. Although i have also discussed and clarified the design issue and the nature of my work, and they are happy with what i have been working with. "We are open to you trying anything new that you like in the way it is formatted but on the whole we like simple as the jewellery can speak for itself". (Joanna Butler)
I have then taken the idea on board of doing something natural and purest form can bring the jewelleries in the main line by using the creative design application. I have decided to use the cut-out design elements to create an atmosphere where i choose a theme of the jewellery and place them in that occasion. for example: i have chosen Designer Casey Rogers printed fabric Dog Brooch and i have placed them in wild environment, and they can also belong with the customer needs. also for the strawberries or cherries, the designer Tina Lilienthal have done her creation of strawberries & skulls theme and i have created for them an atmosphere. but also had in mind that to be as simple as possible for them to stand on their own.
I have tried to put my design skills in a relevant way to the commercial jewellery productions will do. By applying graphic design in needs of creative manner, by covering the core fundamentals of Graphic Design using craft-based and digital media techniques.
I am designing Look book style catalogue, along with the jewellery course guide for 09/10. I have also been using the jewellery workshop and have attended jewellery making classes to understand the methods and learn jewellery design techniques working closely with jewellery maker/designer and undermining the needs of my client.
While i have attending the jewellery making classes, i have been documenting the process and procedure, a video clip version can go on their website, as they undertake jewellery making courses.
Thursday, 21 May 2009
Tuesday, 12 May 2009
Work in progress
For my design treatment I have chosen white is because i think the colour itself gives natural fresh feeling and my focus for the jewellery was to help them speak by it self. I think that was kind of lucking for the @work gallery. By using the white background colour and white props i tried to make it begin with a fresh new start. For the design jewellers, i have chosen a topic or a theme to work around the jewelleries using cut-outs to make props look pure on the white background spaces, as they are all handmade and very special.
Monday, 4 May 2009
inspirations..
I really like the use of white space in here, although the props are also white, the background are not clashing with each other. The jewelleries are well placed and balanced everything right.
Sunday, 3 May 2009
Logo without circle
There is the new logo without the circle and which i feel much happier with. I will be trying with different colours for the ways of logo treatment.
Logo at the moment
The Logo they have now is this, to be honest, i don't really like it much, i think the typeface doesn't really work, i am also thinking of something without the circle, i want to do something that has more open space and more elegant feel to it.
Saturday, 2 May 2009
Press Release and Advertisements
Press Release - April 07
Crafts Magazine - Christmas Gift guide 05
At Work Winner 'Best Independent Shop' - Shopping Awards 03
Press Release - April 2005
Bridge Magazine - Summer 05
Pimlico & Belgravia Eye - April Issue out on 23rd March 09
A4 folded Leaflet
Background information about @Work Company
@Work was set up in 1998 by Joanna Butler, Adele Tipler and Amy Madge, all established designer / makers in their own right. They all use to share a workshop in Hoxton and had extensive experience in selling contemporary jewellery as well as making it. The gallery is a unique shopping experience and has been recognised as such acquiring the prestigious title of ‘Best Independent Shop’ (Time out shopping awards). The company have a wide selection of work ranging from Kitsch retro bottle cap jewellery costing as little as £10 to silver 22ct and diamond rings costing £600. All the stock within the business is acquired on a sale or return basis that keeps their overheads low. Designers sign a contract with them to sell their work at a 150% mark up. This is a lower mark up than the competitors in the West End. Managing Directors work is also sold* but at the reduced mark-up of 10%. Payments to designers are made at the end of every month.
The company has around 50 makers from all over the world, some of which supply exclusively within the UK. But the major difference between @work and other similar outlets is that they will go to great lengths to allow the customer to order bespoke pieces from their chosen maker whether the designer from Brighton or Tokyo. @Work consciously promotes the individual designers and their expertise rather than the gallery alone. This has played an important role in acquiring a loyal customer base. The customers feel they know the makers and enjoy supporting them in their careers and seeing their collections develop.
The company has around 50 makers from all over the world, some of which supply exclusively within the UK. But the major difference between @work and other similar outlets is that they will go to great lengths to allow the customer to order bespoke pieces from their chosen maker whether the designer from Brighton or Tokyo. @Work consciously promotes the individual designers and their expertise rather than the gallery alone. This has played an important role in acquiring a loyal customer base. The customers feel they know the makers and enjoy supporting them in their careers and seeing their collections develop.
Subscribe to:
Posts (Atom)
