Project Clarification

The design project i have undertaken is for a contemporary jewellery gallery where they are being self employed designers, selling their own work and the other jewelleries are from a range of independent designers. They also undertaken jewellery making classes and it is been popular among with people who are keen to test their creativity and gain a new skills in jewellery making.

i have spoken to my client Joanna Butler & her business partner Adele Tipler and discussed their needs. The only key issue was to keep the designs in a simple form the way the jewellery can speak by them self. Although i have also discussed and clarified the design issue and the nature of my work, and they are happy with what i have been working with. "We are open to you trying anything new that you like in the way it is formatted but on the whole we like simple as the jewellery can speak for itself". (Joanna Butler)

I have then taken the idea on board of doing something natural and purest form can bring the jewelleries in the main line by using the creative design application. I have decided to use the cut-out design elements to create an atmosphere where i choose a theme of the jewellery and place them in that occasion. for example: i have chosen Designer Casey Rogers printed fabric Dog Brooch and i have placed them in wild environment, and they can also belong with the customer needs. also for the strawberries or cherries, the designer Tina Lilienthal have done her creation of strawberries & skulls theme and i have created for them an atmosphere. but also had in mind that to be as simple as possible for them to stand on their own.

I have tried to put my design skills in a relevant way to the commercial jewellery productions will do. By applying graphic design in needs of creative manner, by covering the core fundamentals of Graphic Design using craft-based and digital media techniques.
I am designing Look book style catalogue, along with the jewellery course guide for 09/10. I have also been using the jewellery workshop and have attended jewellery making classes to understand the methods and learn jewellery design techniques working closely with jewellery maker/designer and undermining the needs of my client.
While i have attending the jewellery making classes, i have been documenting the process and procedure, a video clip version can go on their website, as they undertake jewellery making courses.

everything is coming together

Work in progress

For my design treatment I have chosen white is because i think the colour itself gives natural fresh feeling and my focus for the jewellery was to help them speak by it self. I think that was kind of lucking for the @work gallery. By using the white background colour and white props i tried to make it begin with a fresh new start. For the design jewellers, i have chosen a topic or a theme to work around the jewelleries using cut-outs to make props look pure on the white background spaces, as they are all handmade and very special.

inspirations..

inspirations..

I really like the use of white space in here, although the props are also white, the background are not clashing with each other. The jewelleries are well placed and balanced everything right.

Logo Colour treatment

Logo without circle

There is the new logo without the circle and which i feel much happier with. I will be trying with different colours for the ways of logo treatment.

Logo at the moment

The Logo they have now is this, to be honest, i don't really like it much, i think the typeface doesn't really work, i am also thinking of something without the circle, i want to do something that has more open space and more elegant feel to it.

Workshop trip

Press Release and Advertisements

Press Release - April 07

Crafts Magazine - Christmas Gift guide 05

At Work Winner 'Best Independent Shop' - Shopping Awards 03

Press Release - April 2005

Bridge Magazine - Summer 05

Pimlico & Belgravia Eye - April Issue out on 23rd March 09

A4 folded Leaflet

Background information about @Work Company

@Work was set up in 1998 by Joanna Butler, Adele Tipler and Amy Madge, all established designer / makers in their own right. They all use to share a workshop in Hoxton and had extensive experience in selling contemporary jewellery as well as making it. The gallery is a unique shopping experience and has been recognised as such acquiring the prestigious title of ‘Best Independent Shop’ (Time out shopping awards). The company have a wide selection of work ranging from Kitsch retro bottle cap jewellery costing as little as £10 to silver 22ct and diamond rings costing £600. All the stock within the business is acquired on a sale or return basis that keeps their overheads low. Designers sign a contract with them to sell their work at a 150% mark up. This is a lower mark up than the competitors in the West End. Managing Directors work is also sold* but at the reduced mark-up of 10%. Payments to designers are made at the end of every month.
The company has around 50 makers from all over the world, some of which supply exclusively within the UK. But the major difference between @work and other similar outlets is that they will go to great lengths to allow the customer to order bespoke pieces from their chosen maker whether the designer from Brighton or Tokyo. @Work consciously promotes the individual designers and their expertise rather than the gallery alone. This has played an important role in acquiring a loyal customer base. The customers feel they know the makers and enjoy supporting them in their careers and seeing their collections develop.

More images

Brick Lane Shop

Pimlico Shop