Project Clarification

The design project i have undertaken is for a contemporary jewellery gallery where they are being self employed designers, selling their own work and the other jewelleries are from a range of independent designers. They also undertaken jewellery making classes and it is been popular among with people who are keen to test their creativity and gain a new skills in jewellery making.

i have spoken to my client Joanna Butler & her business partner Adele Tipler and discussed their needs. The only key issue was to keep the designs in a simple form the way the jewellery can speak by them self. Although i have also discussed and clarified the design issue and the nature of my work, and they are happy with what i have been working with. "We are open to you trying anything new that you like in the way it is formatted but on the whole we like simple as the jewellery can speak for itself". (Joanna Butler)

I have then taken the idea on board of doing something natural and purest form can bring the jewelleries in the main line by using the creative design application. I have decided to use the cut-out design elements to create an atmosphere where i choose a theme of the jewellery and place them in that occasion. for example: i have chosen Designer Casey Rogers printed fabric Dog Brooch and i have placed them in wild environment, and they can also belong with the customer needs. also for the strawberries or cherries, the designer Tina Lilienthal have done her creation of strawberries & skulls theme and i have created for them an atmosphere. but also had in mind that to be as simple as possible for them to stand on their own.

I have tried to put my design skills in a relevant way to the commercial jewellery productions will do. By applying graphic design in needs of creative manner, by covering the core fundamentals of Graphic Design using craft-based and digital media techniques.
I am designing Look book style catalogue, along with the jewellery course guide for 09/10. I have also been using the jewellery workshop and have attended jewellery making classes to understand the methods and learn jewellery design techniques working closely with jewellery maker/designer and undermining the needs of my client.
While i have attending the jewellery making classes, i have been documenting the process and procedure, a video clip version can go on their website, as they undertake jewellery making courses.